Digital transformation is the use of technology by a company to change its core business processes in search of competitive advantage. That may include artificial intelligence, the internet of things, robotics, blockchain and augmented reality. Business schools have been slow to address these concepts; by involving so many schools in MaCuDE, deans and faculty leaders will learn to change their perspectives — not just their curricula — and bring a sense of urgency and agility to rethinking degree programs, hiring practices and research priorities.

‘B-school students deserve curricula that embrace digital disruption and transformation, inspiring them to meet the needs of our global society.’

Dr. Tom Robinson, president and CEO, AACSB International

The excitement surrounding MaCuDE demonstrates the understanding among business schools that there is much work to be done here — but also much enthusiasm about sharing what they’ve learned with one another.