Task Force Participants
When it comes to the marketing discipline, a lot of the conversation around technology takes place in the advertising space. This is also reflected in academia, where digital marketing tools get the most emphasis. As new technologies allow for more meaningful insights from, and relationships with, consumers, the marketing discipline will continue to be at the forefront of digital disruption.
Task force leader: Neal Roese
Dr. Roese is the SC Johnson Chair in Global Marketing at the Kellogg School of Management at Northwestern University, where he is jointly appointed as a professor of psychology. He teaches MBA, Ph.D. and executive education audiences about the psychology of decision making, consumer behavior and brand strategy.
Dr. Roese has published more than 80 scholarly articles on research exploring biases in memory and judgment, emotion, consumer behavior, and legal decision making. His research has been supported by grants from the National Science Foundation, National Institute of Mental Health, and the Social Sciences and Humanities Research Council (Canada). He has served as a consultant on marketing research for businesses, and as an expert witness on legal cases involving intellectual property rights and hindsight bias. His insights have received media coverage from CBS News, NPR, The New York Times, The Guardian, Chicago Tribune and Harvard Business Review.