MaCuDE is a collaborative effort among faculty and deans at more than 100 business schools, who recognize that their curricula must include more of an analytical and digital emphasis in order to ensure their universities remain value creators for students and alumni.
Structure
The changes in business education necessitated by the technological revolution are impacting all areas of business education. For this reason, MaCuDE participants are focused on addressing the needs of all the key business disciplines – accounting; finance; marketing; management; information systems; analytics and operations; strategy, innovation and entrepreneurship; cybersecurity; and future of learning and work – each of which is addressed through its own task force.
Each task force is developing a roadmap for business education changes that address the emerging needs of industry in their assigned discipline, segmented by academic programs — undergraduate, MBA, specialty master’s and executive. The new topics, courses and skills development exercises these groups develop will be integrated with traditional disciplinary courses and curricula to create a truly future-oriented business education.
The Future of Work and Future of Learning task force is an exception in that it focuses on the development of the human capabilities and skills needed in a world where cognitive work is shared between humans and machines, and where learning will have to be continuous and through various forms. In that sense, the outcomes of this task force are applicable to all the other task forces.
The work of the consortium is overseen and coordinated by the steering committee, which offers guidance on how to perform the work while supporting the consortium to ensure all major milestones are met. The steering committee also promotes ongoing communication among the task forces to ensure they benefit from lessons learned from, and insights provided by, other groups.
Leadership
Principal investigator: Gregory Prastacos
Dr. Prastacos is dean of the School of Business at Stevens Institute of Technology, where he has led the transformation and growth of the school from a narrowly focused school of technology management to an accredited business school. Previously, he was rector of the Athens University of Economics and Business, and before that, he was on the faculty of the University of Pennsylvania’s Wharton School. He is an accomplished expert in operations research who has received numerous awards and grants, including the Edelman award by INFORMS. He also has significant consulting experience, both independently and with as a chairman of Deloitte’s Management Consulting Practice (Greece).
Co-principal investigator: Michael zur Muehlen
Dr. zur Muehlen is an associate professor at the School of Business at Stevens. He directs a research Center for Process Innovation. An accomplished expert in business process management, decision management and digital transformation, Dr. zur Muehlen has consulted for many Fortune 500 businesses and government agencies. He served as an advisor to the CTO and chief architect of the U.S. Department of Defense’s Business Mission Area from 2008 through 2012.
Project manager: Liz Gomez
Dr. Gomez is a program manager at the School of Business at Stevens, where she also teaches in the Business Intelligence & Analytics master’s program. She previously worked as a content intelligence leader for Dun & Bradstreet, where she won a Leadership Award in 2015. She was awarded a patent for managing privileges to access data in a database in 2018.
Paul Sheward
Mr. Sheward is a partner at PwC and a member of its Assurance Innovation Leadership Team, with primary responsibility for leading citizen innovation activities for PwC’s U.S. assurance practice. He is responsible for the development and implementation of a strategy to ensure that PwC’s professionals develop and apply advanced digital acumen in delivering services to clients. Mr. Sheward also is responsible for Halo — PwC’s global assurance data analytics platform — and for the overall data strategy for the global assurance practice.
Participants
Over 100 Business Schools from all over the world are contributing to the MaCuDE project. For a complete list, please click here.
Sponsors
This initiative is led by the School of Business at Stevens Institute of Technology, with the support of AACSB International and the financial backing of PwC.
Stevens Institute of Technology
An emphasis on data, analytics and technology sets the School of Business at Stevens Institute of Technology apart. Faculty research creates direct impact in the workplace while pushing the boundaries of knowledge. Alumni enjoy rewarding careers at some of the world’s most exciting companies, especially in finance, data analytics, technology and professional services. Despite having a front-row seat to the data revolution, thanks to its location within a leading science and engineering university, leadership at the School of Business recognizes that there is much work to be done in this area, and that a collaborative approach is required to ensure professionals have the right skills and perspective for long, productive careers as leaders in every industry.
AACSB International
As the world’s largest business education alliance, AACSB International — The Association to Advance Collegiate Schools of Business (AACSB) — connects educators, students, and business to achieve a common goal: to create the next generation of great leaders. Synonymous with the highest standards of excellence since 1916, AACSB provides quality assurance, business education intelligence, and professional development services to more than 1,600 member organizations and over 800 accredited business schools worldwide. AACSB’s mission is to foster engagement, accelerate innovation, and amplify impact in business education. The global organization has offices located in Tampa, Florida, USA; Amsterdam, the Netherlands; and Singapore.
PwC
PwC’s generous financial support is making the MaCuDE effort possible. As one of the leading professional services networks in the world, PwC is a network of firms in 157 countries with more than 276,000 people who are committed to delivering quality in assurance, advisory and tax services. PwC’s purpose is to build trust in society and solve important problems. As part of this initiative, PwC experts are serving on each of the task forces; their time, insights and advice are crucial in ensuring the work of the task forces is meaningful.